October 1, 2021
Have you seen the Stabilo “Highlight the Remarkable” print ads campaign?
I love it, I think it’s so clever!
Google it, go ahead. It takes a group picture prominently featuring men, and pinpoints the woman in the background who was key to the invention that’s being celebrated by the photo.
I love that campaign for many reasons, including because it’s a perfect analogy to how you can see fear.
Most unpleasant feelings are just a variation of fear:
- Perfectionism is the fear of failing;
- Contempt is the fear of inadequacy;
- Jealousy is the fear of not being lovable;
- Resentment is the fear of being powerless; etc.
And although the physical sensation of fear sucks big time, fear is amazing.
It acts as a giant Stabilo highlighting exactly what you’re afraid of losing.
Just like those group pictures in the ad, you simply need to learn how to read the background.
Fear is just a hole shaped like what matters most to you: belonging, contributing, connecting, having an impact, building a legacy, growing, learning, exploring…
The WAY you reach that is just a strategy.
If your current tactics don’t work out, you still have ~1,831,269,744 other approaches to try (my rough estimate).
So welcome your fear; it’s just one big Stabilo trying to help you out.
Then ask yourself: if my current strategy was at risk but I knew for a fact that I will eventually reach my goal; what would I try?
No bad horses, only untrained riders 🐴
I can't wait to hear what you want to share!